In 2018, we had the honor of working with Hennessy in Shanghai to design and execute a luxurious table setting for a milestone event that marked the introduction of Hennessy XO Cognac to the Chinese market. The event wasn’t just a celebration—it was a strategic showcase of culinary and beverage excellence, where every element, including the table design, played a pivotal role.
Designing for Luxury and Experience
When hosting an event that promotes fine food and beverage products, the table design is more than decoration—it’s an integral part of the experience. For this event, the design needed to harmonize with the prestige of Michelin-level cuisine and the elegance of Hennessy XO Cognac. Each detail was chosen to reflect Hennessy’s brand values: sophistication, refinement, and timeless luxury.
The table settings served as a guide for guests, enhancing their experience by subtly suggesting how to appreciate and benchmark their tastes. From the choice of materials to the placement of elements, the design was crafted to immerse attendees in a world of elevated dining and connoisseurship.
Delivering Excellence
Our team successfully delivered a table setting that exceeded expectations, creating an atmosphere that perfectly aligned with the high standards of Hennessy XO. The seamless integration of design with the event’s themes ensured that every guest felt not only welcomed but inspired. The table became a canvas for storytelling, showcasing the luxury and artistry behind both the cuisine and the cognac.
Opening Doors for Hennessy XO in China
The success of this project was more than aesthetic—it was strategic. The event and its impeccable table design contributed to the warm reception of Hennessy XO in the Chinese market, setting a benchmark for luxury events and reinforcing the brand’s status as a leader in the world of fine cognac.
A Toast to Future Success
This project exemplifies how thoughtful design can elevate an event, guide guest experiences, and support strategic business goals. We’re proud to have played a role in introducing Hennessy XO to a new market and look forward to crafting more unforgettable moments for our clients.
